Noa Mintz and Jo Barrow are a fusion of raw entrepreneurial talent, youthful energy and professional experience. Together they embody the entire spectrum of child care from experiencing nanny care firsthand as a City kid, to working as a professional nanny for all types of families and by handling a broad range of needs.
Together they have created a winning team at Nannies by Noa.
Meet Noa: Noa is the brain behind and chief of Nannies by Noa, the company she founded when she was just 12-years-old. An entrepreneur raised on the Upper West Side of Manhattan, Noa built a reputation among family and friends for using creative ways to find the city’s most fun and engaging sitters, the kind she wanted in her own home—when she decided to turn her natural talent for matchmaking and her NYC-savvy sensibility into a thriving business.
Now 17, Noa has appeared on national television shows including NBC’s “Today Show” and CNBC’s “Squawk Box,” “Money with Melissa Francis” on Fox Business and the Steve Harvey Show. She has been interviewed on Ryan Seacrest’s national radio program and has been profiled on BBC Radio. Her remarkable entrepreneurial journey has been covered by publications and websites including The New York Post, Forbes, New York Magazine, Time, Teen Vogue, and Entrepreneur.
Most recently named one of Fortune’s “18 Under 18 Innovators Who Are Changing the World,” Noa also made Crain’s New York Business “20 Under 20” and was one of the Jewish Week’s “36 under 36” in 2015. In 2016 came the Next Gen Humanitiarian award. Noa has shared her entreprenurial journey with thousands of people in various venues and formats, including a Tedx Talk, MIT, and conferences.
When she isn’t growing Nannies By Noa, Noa attends high school in NYC and is on the board of The Friendship Circle, a mentoring program that pairs teens with special needs kids.
Meet JO: CEO Joanne “Jo” Barrow brings close to three decades of childcare, household management and consulting experience to Nannies by Noa! Born and raised in England, Barrow was voted “Nanny of the Year” in 2013 by the International Nanny Association (INA) for outstanding contributions to the in-home childcare industry. Three years later she now holds a seat on the INA Board of Directors and co-chairs both their education and membership committees.
Passionate and committed to providing the highest level of private service, Jo graduated with distinction from the world-renowned International Butler Academy in the Netherlands. She qualified further at the Protocol School of Washington as a children’s etiquette consultant. Throughout her career, Jo has continued to move forward in the industry by participating in numerous programs and workshops that focus on the development, health and safety of children.
Working in some of America’s most prestigious homes, Jo has served as a consultant, caregiver, family assistant, and household manager. In all positions, Jo honed her skills while maintaining the utmost discretion and while successfully coaching many of her clients through major lifestyle transitions including divorce, loss of a parent, and adoption.
When away from the office, Jo enjoys downtime with her husband and is step-mom to four super kids in Nyack, NY.